You have an interesting observation about essays vs threads. I had a different experience last week. Keep in mind I have a modest follower number but my most engaging tweet till date was an essay with about 10k impressions and 700 engagements. https://twitter.com/kgmodi/status/1659212106812788737. One thing I have noticed is that engagement by a relatively big follower account is crucial to get more impressions on the tweet.
Thanks you the update.
You have an interesting observation about essays vs threads. I had a different experience last week. Keep in mind I have a modest follower number but my most engaging tweet till date was an essay with about 10k impressions and 700 engagements. https://twitter.com/kgmodi/status/1659212106812788737. One thing I have noticed is that engagement by a relatively big follower account is crucial to get more impressions on the tweet.
> engagement by a relatively big follower account is crucial to get more impressions on the tweet.
Yep, this is correct